Pure Leaves was born from a vision of beauty, balance, and the undeniable power of nature. Our journey began with our founder, Viviane De Freitas, a woman whose spirit is as vibrant as the beaches of her native Rio de Janeiro, Brazil. Viviane grew up embracing a holistic approach to life, where natural vitality and radiant self-care were simply a way of being. She noticed a gap in the market: skincare that was both truly luxurious and deeply restorative. Driven by a passion to merge the lush, soulful essence of Brazil with the proven science of the cannabis plant, she created Pure Leaves.Our Mission We believe that true beauty starts with profound well-being. Our mission is simple: to share the transformative benefits of premium CBD with the world. We go beyond conventional skincare, handcrafting a collection of exquisite products that deliver the highest quality CBD and potent botanical ingredients. Each serum, cream, and oil is a moment of pure, guilt-free indulgence, designed to soothe, balance, and elevate your skin to its most luminous state. Pure Leaves is more than a brand; it’s an invitation to pause, breathe, and embrace a ritual of self-care rooted in nature, quality, and a touch of Brazilian warmth.